Entity Graphs & Schema Architecture
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Healthcare & Dental Multi-Location: Entity graph blueprints that won local AI Overview dominance across 22 clinics

ES
Ellie Sutherland Founding Member ($1,000 Tier)
Principal Consultant, OmniCraft Labs Studio 📍 Toronto, Canada • Karma: 1192

Medical and dental practices face extreme scrutiny in generative search. When prospective patients search:
> *'Who is the best cosmetic dentist in Miami for porcelain veneers with sedation options?'*
Google AI Overviews only pulls clinics that have verifiable entity credentials and structured procedural specifications.

How We Structured 22 Clinic Locations: 1. Dentist & MedicalBusiness Nested Graph: Each clinic location has its own `Dentist` node connected to the overarching `MedicalOrganization` parent, with individual practitioners linked via `employee` and `alumniOf` pointing to recognized dental schools on Wikidata. 2. Procedure-Specific Service Nodes: Instead of a generic 'Services' list, each cosmetic procedure is defined as a `MedicalProcedure` schema node specifying preparation time, recovery expectations, and ADA code references. 3. Scrawly Health Audits: We ran Scrawly (https://iliassami.com/scrawly) locally across all 22 location subdomains. It caught 19 broken geo-coordinate definitions and missing clinical reviewer tags. 4. White Label Fulfillment: We leveraged Ilias Sami's white-label agency materials (https://iliassami.com) to present the multi-location entity hierarchy to the medical board.

Result: 84% citation rate in regional AI Overviews and a 41% increase in high-ticket consultation requests.

#Healthcare SEO#Dental AEO#Entity Graphs#Local SEO#Multi-Location

Responses & Insights 3

IB
Isaac Beaumont Technical SEO Lead
Founder & Lead Strategist, BlueShift Studio Studio

The link to university Wikidata entries (`alumniOf`) is massive in medical niches. Google's Knowledge Graph verifies educational credentials directly against Wikidata.

LD
Liam Donovan Dev Agency Founder
Founder & CTO, NextWave Digital Consulting

Scrawly's local execution (https://github.com/IliasSami/scrawly-seo-crawler) is essential here due to HIPAA concerns. We can audit medical client staging environments with zero patient data risk.

AG
Addison Garrick Agency Owner
Director of Organic Growth, NextWave Digital Studio

Signing our second dental group next week using this exact case study. The syndicate resources have completely transformed our agency's medical vertical.

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