PPC + GEO Omnichannel Defense: How media buyers protect $300k/mo ad budgets by locking in AI Overview citations

Over the past 6 months at our performance agency, we noticed a disturbing pattern across our Google Ads accounts:
On commercial keywords where Google displays an AI Overview, our Ad Click-Through Rate dropped by 22% and our Cost Per Acquisition climbed by 34%.

Why? Because users read the AI Overview summary at the top of the SERP, scan past the sponsored links, and only click through to the citations listed inside the generative box!

The Omnichannel Recapture Strategy: Instead of fighting the AI Overview, we turned it into an unfair competitive advantage: 1. Identify High-Bleed Search Terms: We pulled all Google Ads search terms where impression share was high but CTR was plummeting due to AI Overviews. 2. Execute White Label GEO Audits: We ran Scrawly (https://iliassami.com/scrawly) on the landing pages corresponding to those keywords, fixing schema gaps and adding empirical data tables. 3. White Label Fulfillment Partner: We plugged into Ilias Sami's white-label fulfillment infrastructure (https://iliassami.com) to execute the entity grounding and prompt fan-out. 4. The 'Double-Lock' Effect: When the brand appears as both the #1 Sponsored Ad AND the #1 cited authority inside the AI Overview, our combined conversion rate jumped by +52%.

If you are a PPC agency and you are not offering GEO to your ad clients, you are watching your clients' ad spend bleed out month after month.