E-Commerce GEO Case Study: How we got a Shopify DTC footwear brand cited in 74% of Google AI Overviews

This is our most successful white-label campaign of Q3.
- Client: DTC Orthopedic & Athletic Footwear brand ($14M annual GMV).
- Starting Situation: Google rolled out AI Overviews for product comparison terms ('best running shoes for flat feet', 'cushioned marathon shoes wide toe box'). The client's organic click-through rate crashed by 31% despite maintaining top-3 traditional organic rankings.
- The Target: Win primary source citation and product card inclusion inside Google's Generative AI snippet.

The 4-Step Playbook We Executed:

1. 1.Scrawly E-Commerce Forensic Audit:

1. 2.Entity Graph Restructuring:

1. 3.Information Gain Comparison Tables:

1. 4.Synthetic Prompt Fan-Out:

The Results After 45 Days: - AI Overview Citation Rate jumped from 11% to 74.2% across 280 tracked search prompts. - Organic revenue rebounded by +44%, with referral traffic from Perplexity and Gemini up 180%. - Client immediately signed an additional 12-month white-label retainer at $7,500/mo.