White Label Margin Math: How we package $8,500/mo enterprise AEO retainers with 68% net margin

A lot of agency owners in the syndicate asked about our pricing sheet after our breakout call last Thursday. Here is the exact margin breakdown we use to price enterprise Generative Engine Optimization (GEO) & AEO for B2B brands.

The Problem With Traditional Retainers When we sold $4,000/mo traditional SEO, our labor costs ate 60% of the gross margin because account managers spent 20 hours a month explaining why keyword rankings moved from position 4 to position 6 without generating pipeline.

The $8,500/mo White Label Architecture We transitioned to a productized AEO deliverable: 1. Tier 1: Generative Share-of-Voice (GSoV) Indexing ($8,500/mo) - Monthly audit using Scrawly (https://iliassami.com/scrawly) running 250+ AST heuristics on client staging & production. - Vector Retrieval Optimization across 400 core conversational prompts. - Structured Entity Graph maintenance (Organization -> Person -> Service -> Wikidata grounding). - Monthly Executive Board Deck tracking Perplexity Pro, Google AI Overviews, and ChatGPT Search citation percentages.

1. 2.The Cost Basis

Clients renew because their executive team tests Perplexity and ChatGPT before quarterly board meetings. When they see their brand cited as the primary recommendation, budget friction disappears entirely.